Your work vehicles are on the road every day: parked at job sites, sitting in driveways, stuck in traffic on Route 59. Every one of those moments is a chance for someone to read your name and phone number. Vehicle graphics are the biggest category in the Marv'les Signs portfolio, from contractors' pickups and service vans to box trucks covered in full-color printed graphics.

Rockland Paramedics vehicle lettering by Marv'les Signs.

What we put on vehicles

Cut vinyl lettering: your business name, services, phone number and website in crisp lettering. It's the most economical way to mark a vehicle, and it looks sharp on vans, pickups and cars.
Door logos and decals: printed or cut logos for cab doors, rear windows and tailgates.
Box-truck and trailer graphics: large printed graphics that turn the side of a truck into a billboard, with photos, product images and bold contact info.
Partial and full wraps: printed vinyl that covers part or all of the vehicle, so you get full color and full coverage without repainting.
Fleet graphics: a consistent layout across all your vehicles, so customers recognize your company whether they see one van or ten.
Required markings: commercial vehicles often need things like a company name and USDOT number displayed. These can be included with the rest of your graphics.

Lettering, partial wrap or full wrap?

Lettering is ideal when you want a clean, professional look on a budget, or when the vehicle color already works with your brand. Partial wraps cover a section, such as the rear half of a van or the side panels of a truck box, and combine it with lettering. You get much of the visual impact of a wrap at a lower cost. Full wraps cover the vehicle in printed graphics for maximum impact. They're the go-to when the vehicle color doesn't match your brand or you want photographic images.

For box trucks, the flat sides of the box are a huge canvas. Printed side graphics are often the best value in vehicle advertising.

Planning graphics people can read at 40 mph

Whoever creates your artwork, these tips help vehicle graphics work on the road:

Lead with what you do. "Plumbing & Heating" tells a stranger more than a clever logo alone.
Make the phone number big. Put it on the sides and the back. People stuck behind you in traffic have time to read the back.
Keep it simple. A few large elements beat a dozen small ones. Bullet lists of 15 services won't be read on a moving truck.
Mind the bodywork. Door handles, gaps, fuel doors, rivets and corrugated panels all affect where text can go. Keep key words off seams and handles.
Stay consistent. Use the same colors and fonts as your sign and website so your brand is recognizable everywhere.

Getting your vehicle ready

Vinyl sticks best to clean, sound paint. Before your appointment:

Wash the vehicle and skip any wax or protectant products for a few days beforehand.
Let us know about any rust, peeling clear coat or recent paint repairs. Graphics shouldn't go over damaged paint, and fresh paint needs time to cure.
If old lettering needs to come off first, mention it when you call so it can be planned in.

Caring for vehicle graphics

Hand washing is gentlest. If you use a pressure washer, keep the nozzle back and avoid aiming directly at the edges of the graphics. Avoid harsh solvents on printed areas. With reasonable care, vehicle graphics stay sharp for years.

One vehicle or a whole fleet

Whether you just bought your first work van or you're adding trucks to a fleet, call us at (845) 426-0804. Send photos of all four sides of the vehicle, the year, make and model, and your logo if you have one. We'll talk through options for your vehicle and budget.

Common questions

Will vinyl graphics damage my paint?

Applied to sound, factory-cured paint, quality vehicle vinyl is designed to be removable. Problems usually come from graphics applied over damaged, poorly repainted or freshly painted surfaces, so tell us about the paint's condition up front.

Can you letter just the doors, or do I need a full wrap?

Door lettering alone is a perfectly good option and often the most economical. We'll help you decide between lettering, a partial wrap or a full wrap based on your vehicle and budget.